With the November 4th Presidential election right around the corner, I wanted to take the time and talk about the airtime the candidates have received and if they are using it effectively. Lately, they have been using their airtime to bash the other party. It is not just seen in the United States, but also here in Canada and other countries around the world. Political leaders are spending their time saying how wrong the other party is when they could be using their time more wisely talking about what they are going to do for the country and goals that they have.
In the following article I found, Obama is talking about how McCain is directing his airtime around bashing Obama. Obama feels its easier for McCain to stand up and talk about what Obama is doing wrong rather than giving the country answers.
More specifically, talk about airtime and whether it is used effectively should be centered around tv commercials. Millions of viewers on a daily basis are subjected to political campaign commercials. During this time they have the undivided attention of their viewers and they should be using this time explicitly to tell America what they are going to do if elected. Rather, These commercials are full of negativity and political jargon, letting the viewers know everything bad about the other party but at the same time, nothing good about them. Could this be an example of the negative publicity I have been talking about? Is any publicity is good publicity?
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