Sunday, October 19, 2008

Brittany Spears a PR nightmare or PR blessing?


We have all been watching Britney Spears over the past few years spiralling out of control. She has always been a paparazzi dream because of her popularity and fame, but never have we seen her plastered all over the tabloids as we have this past year. Britney Spears has been getting so much negative publicity. In the world of celebrity PR is this a good or bad thing? This goes back to the question I proposed in my first posting, is any publicity good publicity? People in the world love to hear negative things about celebrities (hence why US Weekly and Star Magazine are so popular). Even though Britney is going through such a hard time in her life, its as if she has never been more popular. How does this add up? You would think that being Britney Spears's publicist would be an absolute nightmare. Trying to cover up story after story that is leaked about her doing drugs, getting in car accidents and partying until the wee hours of the morning. A Publicist always wants to get their client publicity and coverage in all major magazine's and media outlets, but does there come a time when too much is just not good?

Wednesday, October 15, 2008

While we are on the topic of voting...

I was watching CBC news tonight and it has been reported that the voter turn out for the federal election yesterday was only 59%. This is the lowest voter turnout in Canadian history!
A few weeks back in our PR class we talked about different ways we could get the younger generation here in Canada to come out and vote. What is it that would influence them to want to make a difference and send their signal? Would it make a difference if a Canadian celebrity encouraged young people to vote, just like Jessica Alba has done in her PSA?

Sunday, October 12, 2008

Jessica Alba's Voting PSA

I have posted the PSA that Jessica Alba has done titled the "muzzler". Will tying a celebrity to the need for young people to vote make a major impact. The purpose of this video is to get more young people to vote. Will Jessica Alba get more young voters interested, or will the message itself?